Titta: Carvinea’s Verdeca, revealing a new side of Puglia
Written by Davide Gangi | Published in recensioni, wine reviews 
Every great wine begins with a vision. Some are created to round out a product line, while others represent the natural culmination of a journey built on experience, intuition, and courage. “Titta” belongs to the latter category.
With this Verdeca, Carvinea adds another chapter to its history, once again confirming its ability to look ahead without ever losing touch with its identity. This is the philosophy that has always guided the work of Beppe Di Maria, an entrepreneur capable of transforming every project into a challenge to be tackled with seriousness, expertise, and extraordinary attention to detail.
Anyone familiar with his career knows full well how strongly he believed in Ottavianello—at a time when few others had even glimpsed its potential—and how he played a decisive role in bringing back to the forefront one of Puglia’s most iconic grape varieties. This choice says a great deal about his approach to wine: observe, understand, wait for the right moment, and always invest in quality.
Today, that same spirit is reflected in “Titta,” a Verdeca created with the ambition of showcasing a different side of Puglia—one that is modern and increasingly capable of producing great white wines.
Titta came about naturally. It is the result of a project built over time, developed with the patience, sensitivity, and care that have always distinguished Carvinea’s work. Every decision, from the vineyard to the winery, was made with a single goal in mind: to create a Verdeca that captures the essence of the region through authenticity, balance, and personality.
In the glass, it expresses itself with elegance, offering delicate aromas and a pleasant freshness underpinned by a natural savory quality that evokes the Mediterranean character of its terroir. It is a wine that wins you over without being over the top, capable of pairing well with food in a balanced way and offering a dynamic, engaging, and never predictable drinking experience.
But it would be an oversimplification to focus solely on organoleptic qualities.
“Titta” represents, above all, a philosophy of viticulture and business. It demonstrates how a company can continue to grow while maintaining a consistent production philosophy, without sacrificing its own identity.
Over the years, Carvinea has forged a distinct identity, evolving from the full-bodied reds that first brought it recognition and acclaim, to the promotion of Ottavianello, then to the production of sparkling wines, and now to this Verdeca. Each new wine has never been a mere exercise in style, but rather a coherent piece of a larger project.
It is this consistency in thinking that lends credibility to the company’s journey.
The wine industry in Puglia is undergoing a period of profound change. Alongside the great reds that have shaped its history, there is growing interest in whites with character—wines that reflect the climate, the terroir, and the new demands of the market. “Titta” fits perfectly into this landscape, helping to tell the story of a region that continues to surprise with its dynamism, quality, and ability to innovate while remaining true to its roots.
I’ve known Beppe Di Maria for many years, and I’ve always admired a quality that I consider increasingly rare: the ability to value time properly.
In an age when everything seems to have to be immediate, he continues to believe that the best results come only when experience, patience, and expertise find their natural balance. It’s a philosophy I find in every Carvinea project and one that I now recognize in this Verdeca as well.
“Titta” wasn’t created to impress with special effects. It was created to leave a lasting impression, to enhance a moment of togetherness, and to tell—sip by sip—a story of the region, passion, and vision.
Once again, Carvinea proves itself to be one of the most influential players in the Apulian wine industry. It is a company that continues to grow steadily, building its future without ever forgetting the values that have shaped its journey.
Because great wines aren’t simply those remembered for a vintage or a score. They are the ones that manage to convey the soul of those who envisioned them, nurtured them, and guided them all the way to the moment they reach the glass. And “Titta” tells exactly this story: the vision of a man and a winery that continue to believe, with humility and determination, that quality is the most beautiful way to look toward the future.
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