{"id":29751,"date":"2026-02-12T16:56:57","date_gmt":"2026-02-12T15:56:57","guid":{"rendered":"https:\/\/www.vinoway.com\/p\/muratori-franciacorta-family-and-responsibility-when-a-surname-becomes-a-project\/"},"modified":"2026-02-13T10:50:54","modified_gmt":"2026-02-13T09:50:54","slug":"muratori-franciacorta-family-and-responsibility-when-a-surname-becomes-a-project","status":"publish","type":"post","link":"https:\/\/www.vinoway.com\/en\/wine\/muratori-franciacorta-family-and-responsibility-when-a-surname-becomes-a-project\/","title":{"rendered":"Muratori: Franciacorta, family, and responsibility. When a surname becomes a project"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Franciacorta is a region that allows no shortcuts. Here, quality is measured in time, technical precision, and consistency. <strong>Muratori<\/strong> represents a project that has grown in a structured way, combining entrepreneurial culture, agricultural vision, and family responsibility. <br\/><br\/>At the heart of the company is <strong>Bruno Muratori<\/strong>, an entrepreneur from Brescia who has built his solid reputation in the industrial and real estate sectors. He is joined by his brother <strong>Giuliano Muratori<\/strong>, with whom he shares his vision and entrepreneurial spirit. Method, planning, and organization guided the family&#8217;s entry into the wine sector. Investing in Franciacorta meant entering one of the most suitable and competitive areas for the Metodo Classico.   <\/p>\n\n<p class=\"wp-block-paragraph\">In 1999, the wine-making project took shape under the name <strong>Villa Crespia<\/strong>, the agricultural heart of the company.<\/p>\n\n<p class=\"wp-block-paragraph\">In this phase, the foundations for production are laid:<br\/>&#8211; selection of plots in the various areas of the appellation<br\/>&#8211; agronomic management of plots<br\/>&#8211; strict control of yields<br\/>&#8211; attention to the balance between vegetation and production <\/p>\n\n<p class=\"wp-block-paragraph\">The goal is to build a consistent style over time.<\/p>\n\n<p class=\"wp-block-paragraph\">Francesco Iacono plays a decisive role in the company&#8217;s growth, as a key figure in its operational management and organizational consolidation. <\/p>\n\n<p class=\"wp-block-paragraph\">Under his leadership, the following areas were strengthened:<br\/>&#8211; management structure<br\/>&#8211; production planning<br\/>&#8211; quality control throughout the supply chain<br\/>&#8211; strategic positioning of the brand<\/p>\n\n<p class=\"wp-block-paragraph\">Today, the project lives on through the third generation of the family, with Bruno and Giuliano&#8217;s children joining the winery: <strong>Michela Muratori, Alberto Muratori, Matteo Muratori, and Marco Muratori<\/strong>. Their presence represents continuity and evolution. <\/p>\n\n<p class=\"wp-block-paragraph\">Franciacorta originates from morainic soils of glacial origin. Sand, silt, and clay alternate with excellent drainage and good mineral content. Lake Iseo plays a fundamental role in climate mitigation, promoting gradual ripening and preserving acidity and aromatic definition.  <br\/><br\/>The key grape varieties are: <strong>Chardonnay<\/strong>, for finesse and verticality, <strong>Pinot Noir<\/strong>, for structure and depth, and <strong>Pinot Blanc<\/strong>, for balance.<\/p>\n\n<p class=\"wp-block-paragraph\">In 2023, during Vinitaly, the company made a decisive change to its identity: the name <strong>Villa Crespia<\/strong> gave way to Muratori. This was not simply a rebranding exercise, but a choice made out of a sense of responsibility. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pier Paolo Chiasso<\/strong> and <strong>Riccardo Cotarella<\/strong> are responsible for winemaking. Pressing is gentle and fractionated, fermentation takes place in steel and partly in wood, and the length of time spent on the lees is calibrated according to the type of wine. The Muratori style favors harmony, expressive clarity, and consistency.  <\/p>\n\n<p class=\"wp-block-paragraph\">I had the opportunity to visit the company myself. What stands out is the organization, order, and operational clarity. The winery is built to ensure consistent quality.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Franciacorta Brut Millesimato 2020<\/strong> Miglior Spumante d\u2019Italia \u2013 Metodo Classico<br\/><br\/><strong>Il Cisiolo Blanc de Noirs \u2013 Dosaggio Zero<\/strong> 94\/100 \u2013 5 Way<br\/><br\/><strong>Franciacorta Extra Brut Ros\u00e9 95\/100<\/strong> \u2013 5 Way Star<br\/><br\/>The references can be consulted in the <strong>Vinoway Selection App<\/strong>, available for free download and translated into English.<\/p>\n\n<p class=\"wp-block-paragraph\">Today, Muratori represents the convergence of solid entrepreneurial roots, structured management, an active new generation, authoritative technical leadership, and a highly specialized territory.<br\/><br\/>Mettere il proprio cognome in etichetta significa assumersi una responsabilit\u00e0 pubblica. In Franciacorta, questa \u00e8 la forma pi\u00f9 concreta di credibilit\u00e0. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Franciacorta is a region that allows no shortcuts. Here, quality is measured in time, technical precision, and consistency. Muratori represents a project that has grown in a structured way, combining entrepreneurial culture, agricultural vision, and family responsibility. At the heart of the company is Bruno Muratori, an entrepreneur from Brescia who has built his solid [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":29748,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5286,5298,5280],"tags":[5342,5255,5257],"class_list":["post-29751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reviews","category-territory","category-wine","tag-franciacorta-en","tag-vinoway-en","tag-wine-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Muratori: Franciacorta, family, and responsibility. 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